Born in 1936 in Rome, Latium. He focused on the field of corporate identity working for important companies including Arflex, Autovox, RAS, Snia Viscosa, and the Rome City Council. In the field of political communication, he developed since 1973 the identity of the Italian Socialist Party for which he is most known. He also designed numerous title sequences for films as well as television programs by RAI, the Italian national television. Member of ADI and AIAP. He was awarded important recognition including the Compasso d’Oro Honorary Mention. He taught graphic design at La Sapienza University in Rome.