Born in 1961 in Milan, Lombardy. In 1986 he founded Dondina Associati, focusing on the field of corporate communication. He served many prestigious clients including Cassina, the City of Milan, Feltrinelli, Ferragamo, Giorgio Armani, L’Oréal, and Valentino. In 2010 he had a base in New York City working for MoMA, American Ballet Theatre, and others. In 2009 he wrote a book-interview with Bob Noorda. Since 1999, he also taught photography, graphic design, and brand identity at Bauer School, IED, and Milan Politecnico University. In 2015 he organized a series of Graphic Design Lectures at Sforza Castle, Milan.