Title
Flexform

Designer
Pino Tovaglia

Year
1970

Client
Flexform

Medium
Logotype

Notes
Logotype for Flexform, a leading Italian upholstery manufacturing company. Tovaglia designed a logo characterised by soft and continuous line thus suggesting the softness of the upholstery itself. Today the logo is used enclosed within a band coloured warm red. (See the last image.)

Tags
Furniture