Title
I principi delle schede perforate

Designers
Aldo Calabresi, Ezio Bonini

Firm
CBC

Year
1964

Client
IBM

Medium
Advertising

Notes
An announcement designed for IBM Italia to promote punch cards. The designers intelligently offered a typographic interpretation of a punch card, that before being punched was actually made of repeating sequences of typographic elements.

The sentence reading “the principles of the punch cards system” is then repeated multiple times generating an attention catching texture that fill the space of an invisible square, ending with the IBM logo on the bottom right corner as a signature. Art direction by Umberto Capelli. Previously unseen on the internet. [NMM]