Born in 1958 in Monselice, Veneto. After graduating in architecture in Venice in 1980, he started collaborating with major advertising agencies such as Armando Testa, Canard, Leo Burnett, and Ogilvy. In 1997 he established his own agency in Milan, Lorenzo Marini & Associati (today Lorenzo Marini Group), opening another office in New York in 2010. The firm mainly focuses on advertising campaign for the retail industry and received numerous recognitions including the Gold Lion at the Cannes International Festival of Creativity. He wrote a series of essays and books about advertising and art direction.