Title
Redoxon

Designer
Aldo Calabresi

Firm
Studio Boggeri

Year
1962

Client
Roche

Medium
Flyer

Notes
One from a series of pharmaceutical flyers designed by Aldo Calabresi for Redoxon Roche. This one effectively illustrates the idea of “effervescenza” (fizz) through the colored typography.

Tags
Pharma, Swiss