Title
Campari

Designer
Bruno Munari

Year
1964

Client
Campari

Medium
Poster

Size
IGP Decaux Maxi

Notes
A great visual and typographic experimentation. The billboard was designed for the opening of the Milan Metro, and it was exhibited across the train platforms. The official title is “Declinazione grafica del nome Campari,” graphic variation of the name Campari. In 2000 Italo Lupi designed a tribute to this poster substituting the word Campari with Munari.

Tags
Experimental