Title
Pneumatici Pirelli

Designer
Massimo Vignelli

Firm
Centro

Year
1963

Client
Pirelli

Medium
Poster

Size
70×50 cm

Notes
A beautiful celebration of freedom, through the photograph of a smiling girl who rides without hands on a pink background, a color typically associated to the female world, that produces an extraordinary contrast with the tyre, typically associated to the male world. The same graphics was used also for magazine advertisements. In 1964 Vignelli designed a yellow background variation. Photo by Aldo Ballo.

Tags
Cycling