Title
Pneumatici Pirelli

Designer
Alan Fletcher

Firm
Centro

Year
1963

Client
Pirelli

Medium
Advertising

Size
29.5×21 cm

Notes
Magazine announcement promoting Pirelli tyres. The text reads: “Tyres for all car brands.” Fletcher intelligently inscribed brands’ marks within Pirelli tyres, thus reinforcing their belonging to the company. The tyres are arranged in a geometric flower-like layout, an interpretation also emphasized by green background. Previously unseen on the internet.

Tags
Motor