Title
Cinturato Pirelli

Designer
Bob Noorda

Firm
Centro

Year
1959

Client
Pirelli

Medium
Advertising

Size
31,5×23,5 cm

Notes
Speed and dynamism, through an excellent photo-graphic treatment, and a slight rotation of both picture and typography. A great simplicity that produces a great communication. From 1959 to 1963 Noorda designed several variations of this graphics, using it both for posters and magazine advertisements. He also designed a black and white variation for the “fianco bianco” (white side) tyre.

Tags
Motor