Title
Emme Edizioni

Designer
Salvatore Gregorietti

Firm
Unimark International

Year
1967

Client
Emme Edizioni

Medium
Mark

Notes
Logogram for Emme Edizioni, an Italian publishing house. Gregorietti intelligently rendered the word “emme” — that is the Italian pronunciation of the letter M — using the same, modular shape for both the letter E and M. The compactness of the mark generates a united symbol, while the rotational symmetry allows to read it multiple directions.

Tags
Modular