Title
FIAT 2800

Designer
Franco Grignani

Year
1939

Client
Fiat

Medium
Advertising

Size
32,5×24 cm

Notes
An experimental advertisement for FIAT 2800 automobile. The photographs of the car are enclosed within a green square placed at the top of the page. A series of thin lines connects the circular miniatures thus forming a path that let us discover the car frame-by-frame. A great sense of dynamism is brought by the main photograph of the car, that is taken from an uncommon perspective, and also by both the miniature at the bottom and the name of the car that move in-and-out of the green square. Grignani intelligently left the bottom of the page empty to let the name of the product clearly stand out. [NM]

Tags
Motor

Source
Display