Title
Arflex

Designer
Albe Steiner

Firm
LAS (Lica Albe Steiner)

Year
1956

Client
Arflex

Medium
Logotype

Notes
Arflex is a furniture manufacturing company that was founded in Milan in 1950. The company was established by three technicians who previously worked at Pirelli and decided to focus Arflex’s production on foam rubber. Although it is quite distinctive, the logo is too weak and not very effective. It was changed a few times over the years before a final version was developed by Bob Noorda (Unimark) in 1965.

Tags
Furniture

Source
Display