Title
Edizioni De Padova

Designer
Armando Milani

Firm
Milani Design

Year
1973

Client
Edizioni De Padova

Medium
Logotype

Notes
A modern icon that contributed to form the perception of Helvetica as the typographic expression of the idea of design itself.

Milani intelligently set an extremely tight tracking, so to melt the letters. In this way, the logo has became one thing with a single shape, visually communicating unity.

Once used on all the windows of De Padova’s beautiful flagship store, the logo emphasised the rigorousness of building and contributed to make it a Milanese landmark for modernity.

The logotype is still used today both in its full length and the “e” monogram alone for Edizioni (editions).

Tags
Furniture