Title
Princeps

Designer
Xanti Schawinsky

Firm
Studio Boggeri

Year
1934

Client
S.A. Cervo Italia

Medium
Poster

Size
87×61 cm

Notes
A pre-design poster advertising Princeps hats. The poster shows the painting and compositional skills of Xanti Schawinsky, who placed bold sans-serif lettering at the top, a classical sculpture’s face on the background, and a bright green hat on the foreground thus producing a complementary colour contrast with the pink of the background. [NM]

Tags
Painting, Swiss