Title
V ModenAntiquaria
Designer
AG Fronzoni
Year
1991
Client
Modena Esposizioni
Medium
Poster
Size
98.5×68.5 cm
Notes
Poster for an antique trade fair. Instead of portraying antiques, the poster only shows the name of the event (ModenAntiquaria) but Fronzoni cut parts of the letters in order to make them look like ancient ruins. In this way, the idea of antiquity is graphically suggested in an effective and intelligent way.
Title
V ModenAntiquaria
Designer
AG Fronzoni
Year
1991
Client
Modena Esposizioni
Medium
Poster
Size
98.5×68.5 cm
Notes
Poster for an antique trade fair. Instead of portraying antiques, the poster only shows the name of the event (ModenAntiquaria) but Fronzoni cut parts of the letters in order to make them look like ancient ruins. In this way, the idea of antiquity is graphically suggested in an effective and intelligent way.