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Title
Le ragioni di un primato

Designer
Giovanni Pintori

Year
1982

Client
Andrea Merzario SA

Medium
Advertising

Notes
An advertisement for a shipping company that effectively suggests the greatness of the company’s naval fleet through the repetition of the silhouette of a ship. By offsetting the ships, Pintori gives the idea of the sea motion, while the first ship at the top and the last one at the bottom define the alignment and width of the text block.

Title
Le ragioni di un primato

Designer
Giovanni Pintori

Year
1982

Client
Andrea Merzario SA

Medium
Advertising

Notes
An advertisement for a shipping company that effectively suggests the greatness of the company’s naval fleet through the repetition of the silhouette of a ship. By offsetting the ships, Pintori gives the idea of the sea motion, while the first ship at the top and the last one at the bottom define the alignment and width of the text block.