Title
Fondazione Giangiacomo Feltrinelli

Designer
Salvatore Gregorietti

Firm
Gregorietti Associati

Year
2012

Client
Giangiacomo Feltrinelli Editore

Medium
Mark

Notes
The symbol for the Fondazione Giangiacomo Feltrinelli is based on the monogram that was previously designed by Bob Noorda for the homonymous publishing house, adding to that the two initials F and G. In this way, the result looks graphically consistent to the existing trademark, while the choice of blue produces an intelligent colour contrast with red, that was already used to identify the publishing house. [NMM]