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Title
Abbonatevi per 24 lire

Designer
Albe Steiner

Firm
LAS (Lica Albe Steiner)

Year
1941

Client
AGFA Foto

Medium
Advertising

Notes
Advertisement promoting an annual subscription to the magazine Note Fotografiche, that was entirely art directed and designed by Albe Steiner. The ad reads “Subscribe for 24 lire”—the equivalent of €18,50 in 2024—and it comes from the back cover of the magazine, that was usually designed by Steiner using photomontage. Despite the ad was designed consistently with the magazine itself and can be thus considered an integral part of the publication, the graphic beauty and communicative power that distinguish it have made it an icon of modern Italian graphic design, worthy of its own historical and design value. [NMM]

Title
Abbonatevi per 24 lire

Designer
Albe Steiner

Firm
LAS (Lica Albe Steiner)

Year
1941

Client
AGFA Foto

Medium
Advertising

Notes
Advertisement promoting an annual subscription to the magazine Note Fotografiche, that was entirely art directed and designed by Albe Steiner. The ad reads “Subscribe for 24 lire”—the equivalent of €18,50 in 2024—and it comes from the back cover of the magazine, that was usually designed by Steiner using photomontage. Despite the ad was designed consistently with the magazine itself and can be thus considered an integral part of the publication, the graphic beauty and communicative power that distinguish it have made it an icon of modern Italian graphic design, worthy of its own historical and design value. [NMM]