Title
Linea camminata Moreschi

Designer
AG Fronzoni

Year
1964

Client
Moreschi S.p.A.

Medium
Advertising

Notes
Advertising campaign for Moreschi shoes. Fronzoni successfully suggested the walking movement by repeating the shoes across an invisible wavy line. The images are previously unpublished on the internet. In 2016 the same graphics have been made animated by Nicola-Matteo Munari to promote a temporary set-up of the Moreschi showroom, on the occasion of the Milano Design Week. [NMM]

Tags
Fashion