Title
Alitalia

Designer
Franco Maria Ricci

Year
1990

Client
Alitalia – Linee Aree Italiane

Medium
Stationery

Size
20×10 cm

Notes
The ingeniousness of this design solution lies in the choice of celebrating the classic Italian aesthetic culture with the purpose to promote one of the most modern aspects of contemporary life—flight. This association between classicism and modernity fascinates and amazes, generating a modern object informed by classical beauty.

The choice of using classical art images was also very appropriate considering their appealing to international tourists, who frequently come to Italy by plane precisely because of its artistic heritage. By delighting them with beautiful images of the destination, even before embarking on the flight, was an excellent way to let them foretaste the experience.

While by graphically treating the tickets like posters, then reducing the elements to the essential ones—a bold logotype, a plain background, and a visually appealing image in the foreground—produced strong visual impact.

Lastly, the extremely elegant black background was also congenial to the designer to create an ideal continuity with FMR, the beautiful art magazine that he published at that time.

The series of tickets was designed from 1990 to 1995.

Tags
Painting