Title
Artrosil B1

Designer
Franco Grignani

Year
1959

Client
Dompé

Medium
Advertising

Size
23.5×32.5 cm

Notes
Announcement for an arthritis drug showing a series of basketball players in the middle of the action. Grignani intelligently suggests the idea of pain caused by arthritis through photographic distortion, also emphasizing spot areas using primary colours.

Tags
Pharma, Sport

Source
Aiap CDPG