laRinascente has been one of the major catalysts for the production of good graphic design during the 1950s and 1960s. Many of the best Italian and foreign designers, as well as illustrators, served its legendary Research & Advertising Office and the Development Office as freelance consultants or in-house designers. The first art director of advertising was Albe Steiner, followed by Amneris Latis, and Adriana Botti, while Augusto Morello founded the Development Office in 1955, where Italo Lupi acted as art director of packaging design.
