Title
Orzo ABC

Designers
Massimo Vignelli, Pegge Hopper

Firm
laRinascente

Year
1962

Client
Crastan

Medium
Packaging

Notes
A clear and simple communication that groups together initials of names with illustrations of animals, to educate and entertain children while eating their selected barley at breakfast. Designed by Massimo Vignelli. Illustrated by Pegge Hopper. Previously unseen on the internet.

Tags
Animalia, Children, Food, Illustration