Title
Super Total

Designers
Aldo Calabresi, Ezio Bonini

Firm
CBC

Year
1965

Client
Total

Medium
Advertising

Size
100×70 cm approx.

Notes
A poster for Total fuel reading: “Super Total is the life, youth, and power of the engine.” The sloped layout and the line screen strongly suggest the sense of speed and dynamism. Art direction by Umberto Cappelli (CBC). Previously unseen on the internet.

Tags
Motor, Swiss