Title
Caratteri Olivetti

Designer
Costantino Nivola

Firm
Olivetti

Year
1938

Client
Olivetti

Medium
Poster

Notes
An advertisement of Olivetti’s typefaces for typewriting machines. The type lines are placed on a series of paper stripes thus suggesting the linear layout typical of typewriting. The hand on the background effectively suggests the idea of picking up one of the type styles, thus suggesting the activity of the graphic designer. (N.B. The project is sometimes mistakenly attributed to Giovanni Pintori.) [NM]

Tags
Typewriting