Title
Tokyo Design Center

Designer
Italo Lupi

Firm
Studio Lupi

Year
1992

Client
Tokyo Design Center

Medium
Mark

Notes
Trademark for the Tokyo Design Center, a building designed by Italian architect Mario Bellini in Tokyo, Japan. The mark is actually a monogram representing the initials of the building’s name (TDC) using simple, geometrical shapes and the national colours of Japan. The simplicity of the trademark generates an effective and friendly image, also thanks to the face-shaped arrangement of the rounded elements. The modern elementary shapes of the mark are intelligently matched with the traditional forms of the logotype, which is set in Bodoni typeface. This solution is also a smart way to communicate both the idea of something related to Japan, through the geometry of the mark, and something related to the nationality of the designers, through typography.