Founded by Italo Lupi in Milan. It is one of the best known graphic design offices in Italy and served prestigious clients including the Aspen Institute, Brera Academy, Campeggi, Flos, IBM, Museo Poldi Pezzoli, Palazzo Reale, Prada, and Triennale. The office counts numerous assistants who have worked for Lupi over the years, including Sandro Farina, Stefano Tonti, Marina del Cinque, Silvia Garofoli, and Nicola-Matteo Munari.