Title
Guggenheim Museum

Designer
Massimo Vignelli

Firm
Vignelli Associates

Year
1992

Client
Guggenheim Museum

Medium
Logotype

Notes
“The first identity created specifically for the Guggenheim was designed by Vignelli Associates to coincide with the 1992 reopening of the Frank Lloyd Wright building after the completion of a major renovation (…) Massimo Vignelli’s logo did something so brilliant it now seems obvious: it directly referenced the iconic sign on the building’s facade. Anyone looking at that Wright-inspired lettering on stationery would recognize it immediately. Though the logo was only in use until 1997, the idea behind it would be taken up again by a new set of designers whose work eventually came to underpin most aspects of the Guggenheim’s visual identity.” (Caitlin Dover)